23 February 2023

The rise of extension services

Hair extensions have experienced a significant surge in popularity over the past few years. It’s no longer just celebrities who are rocking long, luscious locks, but everyday people who are embracing the versatility and convenience that hair extensions provide. Jenny is our Extension Specialist at Oscar&Co. Jenny works with the highest quality European tape extensions that we stock in the salon. We think Jenny is one of the best Extension Specialists in the industry. Have a look at some of her work on her Instagram hair page @jennyvioletstyled


Let’s explore the reasons behind the rise in popularity of hair extensions.

Social Media Influence

Social media has played a significant role in the increasing popularity of hair extensions. With platforms like Instagram and TikTok, people have access to endless hair inspiration. Influencers are showcasing their hair transformations using hair extensions on these platforms. This has contributed to a more inclusive beauty standard, where people can experiment with different hair textures, colors, and lengths to suit their preferences.


In the past, hair extensions were seen as a luxury item, and only those with deep pockets could afford them. However, with advances in technology and more accessible manufacturing processes, hair extensions have become more affordable and accessible to the average person. Additionally, the availability of a wide range of options for different budgets and needs has further contributed to the increased demand for hair extensions.


One of the most significant advantages of hair extensions is their versatility. They can be used to add length and volume, as well as to experiment with different styles and colors. This allows people to switch up their look without making a permanent commitment, and it provides the freedom to try out different hairstyles and trends.

Ease of Use

Hair extensions are becoming increasingly user-friendly. At Oscar&Co we choose tape extensions. These are easy for a Specialist to apply and remove, making them an attractive option for people who want to switch up their look without committing to a more permanent option. Tape extensions require a 6 weekly maintenance appointment which involves re-taping the extensions higher up in the hair as it grows.


With more people looking to experiment with different hairstyles and trends, it’s no surprise that hair extensions have become a go-to solution for those seeking a quick and easy transformation. And it’s no surprise we are starting to get asked for these services more and more often. Book in for a complimentary consultation if you would like to learn more about this service.